PRINCIPAL DESIGN DIRECTOR

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& 

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Expedia OpenAI Condé Nast Vrbo Netflix Nike Welldoc Amazon Alexa Novo Nordisk Amgen Apple Perplexity Expedia OpenAI Condé Nast Vrbo Netflix Nike Welldoc Amazon Alexa Novo Nordisk Amgen Apple Perplexity
Creators - Shop curation
Creators - Mobile experience
01

Travel discovery via influencers

New generations of travelers were starting discovery on social platforms, not Expedia. I led a team of 9 XD professionals to build a dual-sided creator platform from scratch. 10k+ Travel Shops launched, 2x conversion rate, 3x save rate.

creator.expediagroup.com → 10k+ Travel Shops   ·   2x Conversion   ·   3x Saves
Watch Case Study → Deep Dive →
02

Partnerships
as On-ramps

The next billion travelers are starting their journey on ChatGPT, Alexa+, Condé Nast and more. I lead the XD team working with partners product and commercial teams to ideate and execute on both incremental improvements and grand visions. Over $7 billion revenue in 2025 alone.

$7B Annual Revenue   ·   AI Partnerships   ·   Voice Flows
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03

Artificial Augmented Intelligence

Expedia’s search was playing out the org chart: flights, hotels, cars. We had a new capability for open-ended search via voice or text, but no one had heard of ‘AI’ yet. I led an XD team of 5 to explore incremental and breakthrough ways to introduce this to millions of travelers. It became the foundation for Expedia’s AI roadmap.

AI   ·   Search   ·   Voice Input
Watch Case Study → Deep Dive →